Crisis communication in the era of Facebook: Where Komen went wrong
Facebook has drastically changed the landscape of modern-day crisis communication. In the past, news about brand-related disasters broke on the airwaves and trickled down through local broadcast affiliates, radio stations and print publications, only arriving at the gossip girls’ lunch table after making its way through the traditional news channels. Today, there’s one medium more Read the Rest...
M/C/C’s lookin’ sharp and “fit for business” with new additions
Unless you live under a rock haven’t had the time to check in the latest happenings around M/C/C, you would know the agency has been undergoing a makeover! And, we’re just about DONE! It was a struggle to say the least. The not-so-quiet shuffles of movers, contractors, designers and other noise-makers didn’t make it any easier, but in Read the Rest...
Out-of-work guerrillas find solace online
No education in marketing, advertising, PR or design is complete without an extremely obnoxious foray into the world of guerrilla marketing. Whether you had that professor who explicitly required that you create something of a “guerrilla” nature, or you were that overzealous student who would rather Google marketing ideas than party on the weekends, I Read the Rest...
Five comments on David Spark’s communications habits that must end in 2012
Recently, I was casually skimming my Twitter feed on my iPhone while watching the news (or “The Secret Circle”…whatever) and a #PR tweet from one of my DFW digital friends caught my eye. “Thirteen annoying communication habits that must end?” Yes! I couldn’t wait to see how many grievances the writer and I shared! Turns out, Read the Rest...
Got an interest in Pinterest?
First it was MySpace, then Facebook and, later, Twitter. In recent years the social media phenomenon has attracted millions of users and thousands of brands. While consumers join to connect with friends, share photos and post content, brands join to engage with fans in real-time, among other things. So it’s no wonder Pinterest is the Read the Rest...
Happy Holidays From M/C/C
Agencies can be like really wacky families, and what do really wacky families do around this time of year? They get together to celebrate the season, of course, starting with Thanksgiving. At M/C/C we have a Thanksgiving potluck tradition with a non-traditional spin. Instead of signing up to bring the usual suspects like cranberry sauce, turkey and Read the Rest...
PRSA Crowdsources 21st Century Definition of Public Relations
The art of public relations is a finely tuned craft—one that can only be described by a handful of words. Literally. In fact, public relations was last formally defined in 1982 by the Public Relations Society of America (PRSA) like so: “public relations helps an organization and its publics adapt mutually to each other.” But Read the Rest...
Extreme Makeover: M/C/C Edition
If you haven’t been to visit us at M/C/C recently, you might not have known – we’re getting a makeover. Since the beginning of the month, there have been some major, cool changes happening around the M/C/C office. From a spiffy new kitchen to freshly painted walls, the new design of our office is coming Read the Rest...
The NEW Dot-com Era
It’s lunchtime, and I’m anxious to try out a new local eatery. In a matter of seconds, I’ve got the restaurant’s website open and their menu up. It’s an action that is old-hat. In fact, most consumers have come to expect that if they enter the name of a business and throw .com behind it, Read the Rest...
One More Thing…
During what I like to call “blog week” at M/C/C, we toss around blog topics and ideas with one another. I originally thought I’d write about Apple’s PR strategy for the “Let’s talk iPhone” event, but the death of Apple’s co-founder, Steve Jobs, sparked a new idea. An idea about Jobs’ ideas and the mark Read the Rest...
Celebrate good times, come on!
How do you measure a year? 8,760 hours? 525,949 minutes? One new iPhone release? 52 Friday afternoon happy hour sessions? However you choose to do so, a year measures the time it takes for our planet to mosey once around the sun. It also marks the time that has passed since I’ve started my journey at Read the Rest...
Miley, Britney and Snooki! Oh my! – Celebrities on Twitter
So a celebrity joins Twitter, gains over 2 million followers, and is sitting comfortably at the height of their career. This seems like everything is going according to plan right? Wrong. Well at least not according to Miley Cyrus. In October 2009, Miley decided to leave Twitter because of her (then) boyfriend Liam Hemsworth. Although Read the Rest...