Crisis communication in the era of Facebook: Where Komen went wrong
Facebook has drastically changed the landscape of modern-day crisis communication. In the past, news about brand-related disasters broke on the airwaves and trickled down through local broadcast affiliates, radio stations and print publications, only arriving at the gossip girls’ lunch table after making its way through the traditional news channels. Today, there’s one medium more Read the Rest...
Don’t Be a Robot: Creating Engagement Through Personalization in Social Media
Nowadays, everyone has a Facebook profile, most have a Twitter account and some check in on Foursquare. Whether it’s a check-in, a status update or a tweet, social media sharing has become an integral part of our culture. Sharing photos of family soccer games and articles about current events are common occurrences online. But, if Read the Rest...
Dear Internet: You can’t have my money
If you ever happen to observe me in my natural state – sitting at a red light, at my desk, on my couch (these are my natural states) – you’ll probably notice that I’m constantly bobbing my head, tapping my foot or, if you’re truly lucky, singing. It’s because at any point in my day, Read the Rest...
Got an interest in Pinterest?
First it was MySpace, then Facebook and, later, Twitter. In recent years the social media phenomenon has attracted millions of users and thousands of brands. While consumers join to connect with friends, share photos and post content, brands join to engage with fans in real-time, among other things. So it’s no wonder Pinterest is the Read the Rest...
FDA guidelines confuse social marketing with digital pamphlet
“Social media experts” are a dime a dozen these days, and as a socially savvy professional, it’s always entertaining to see blog posts, tips and guidelines from the self-proclaimed mavens of social marketing. Unfortunately, I took no pleasure in reading the FDA’s newest regulations on social media usage, which dictates the manner in which pharmaceutical Read the Rest...
An Open Letter To Twitter Spammers
Dear Twitter Follower, From the slew of sketchy direct messages I have received from you in my inbox about the hottest new diet or latest iPad giveaway, followed by your, “I’m sorry for that, guys. It wasn’t me who sent that!” post, it seems that your account has been hacked…again. Geez. I really hate when Read the Rest...
Google Finally Secures its Spot in the Social Party…Without Google+
Let’s not pretend Google is a winner in social media. Sure, Google+ is doing alright these days, but remember all those other times it tried to start a social network? Google knows what you’re doing when you’re online, no matter how many times you clear your history. (Don’t worry; Google’s not naming names.) Real-time behavior Read the Rest...
New-School Tips for Rockin’ Your Next Presentation
Whether I like it or not, I am a product of what some would label the “new school.” In high school, my fear was that I would get caught texting rather than passing notes. When I was in college, Facebook told my friends and I about the hottest parties and the bitterest breakups. OMG and Read the Rest...
The Rise and Fail of Infographics
When I was just a college lad, I took a class called “Information Graphics.” Of course, I didn’t really understand why my school chose such a bland name for the class that everyone got the most excited about – the one where you got to learn Photoshop and InDesign. Then, once I had a few Read the Rest...
Miley, Britney and Snooki! Oh my! – Celebrities on Twitter
So a celebrity joins Twitter, gains over 2 million followers, and is sitting comfortably at the height of their career. This seems like everything is going according to plan right? Wrong. Well at least not according to Miley Cyrus. In October 2009, Miley decided to leave Twitter because of her (then) boyfriend Liam Hemsworth. Although Read the Rest...
FREE Advertising, FREE PR, FREE Graphic Design: Giving You the Business!
That’s correct; your eyes aren’t deceiving you. The headline reads, “FREE Advertising, FREE PR, FREE Graphic Design,” and that’s exactly what we’re offering one promising company with our “Giving You the Business” contest! Because we’re 25. Let me explain. Twenty-five years ago, M/C/C was born on a kitchen table in Dallas. The brain-child of our Read the Rest...
HELP! It’s a crisis!
It’s a flood. It’s a fire. No, wait; it’s the CEO’s affair! Whatever it is, it’s a social media crisis! Unfortunately in today’s world, crisis air out on social media sites. Whether it’s a natural disaster, a stock market dip or an office relationship gone south, fans gossip about corporate dirty laundry on Twitter, Facebook Read the Rest...