Crisis communication in the era of Facebook: Where Komen went wrong
Facebook has drastically changed the landscape of modern-day crisis communication. In the past, news about brand-related disasters broke on the airwaves and trickled down through local broadcast affiliates, radio stations and print publications, only arriving at the gossip girls’ lunch table after making its way through the traditional news channels. Today, there’s one medium more Read the Rest...
PRSA Crowdsources 21st Century Definition of Public Relations
The art of public relations is a finely tuned craft—one that can only be described by a handful of words. Literally. In fact, public relations was last formally defined in 1982 by the Public Relations Society of America (PRSA) like so: “public relations helps an organization and its publics adapt mutually to each other.” But Read the Rest...
New-School Tips for Rockin’ Your Next Presentation
Whether I like it or not, I am a product of what some would label the “new school.” In high school, my fear was that I would get caught texting rather than passing notes. When I was in college, Facebook told my friends and I about the hottest parties and the bitterest breakups. OMG and Read the Rest...
Big Bank Debit Card Fee Buzz Caused By PR Campaign?
Public Relations is often considered the art of subtlety. It’s not as in-your-face as advertising, and the goal is to get people talking about your message and advocating for your agenda - as opposed to making them aware of your existance or product. So upon first glance, it would seem as if some PR campaign somewhere Read the Rest...
FREE Advertising, FREE PR, FREE Graphic Design: Giving You the Business!
That’s correct; your eyes aren’t deceiving you. The headline reads, “FREE Advertising, FREE PR, FREE Graphic Design,” and that’s exactly what we’re offering one promising company with our “Giving You the Business” contest! Because we’re 25. Let me explain. Twenty-five years ago, M/C/C was born on a kitchen table in Dallas. The brain-child of our Read the Rest...
Public Relations: Noteworthy PR Campaigns and Hot Dogs
Maybe you don’t wish you were an Oscar Mayer Weiner (or maybe you do, we aren’t judging), but the Oscar Mayer Weinermobile is something most of us are very familiar with. And this makes the Weinermobile a noteworthy public relations campaign. The Weinermobile is versatile across both the physical and virtual landscapes. It can show Read the Rest...
Are brands commitment-phobic?
A few months back, I found out that I would be heading to BlogHer this August. Now, if you’re unfamiliar with BlogHer, it’s the largest blogging and social media conference in the nation and it exists by and for female bloggers (thus the “Her”). As I disclosed in my pre-show blog, I was a little Read the Rest...
I’m back, dear readers. I made it through BlogHer.
Well, I’m back. I’ve been to BlogHer, and I returned without a scratch on me. No, really. I didn’t even cry. As you may recall from my terrified, pre-BlogHer post a couple of weeks ago, I was a little bit nervous about being the only guy in a sea of 3,000 women. Normally, that sounds Read the Rest...
Facebook SEO – Strategies for Increasing Your Page’s Visibility and Engagement in the News Feed
Have you ever updated your Facebook profile with the latest, mind-blowing greatness and wonder why the post received no likes, comments or any feedback from friends? Unless the update was über lame, (which may or may not be the case) getting your content seen in front of all of your page’s Facebook fans is much Read the Rest...
Making the Most of an Internship
An internship is a great opportunity to learn more about an industry and get real hands on experience. Like most things in life, the more you put in the more you are bound to get out. My short time as a PR intern has taught me some valuable tips about how to make the most Read the Rest...
Farewell, dear readers. I’m going to BlogHer.
So one of the biggest social media events of the year is coming up, and I’ve got a ticket. I’m excited. It’s BlogHer 2011 – 3,000 women who love blogging and are extremely influential when it comes to being brand ambassadors and spreading the word about a product, service or company. Wait, what? What Read the Rest...
Step Right Up to The Media Circus!
I kept asking when the elephants were gonna arrive and the tents were gonna raise, cause it was kind of a circus. ~ John McCormick I reflect on this quote as news broke earlier this month that Facebook secretly hired public relations firm Burson-Marsteller to plant a smear campaign against Google, and the fiasco Read the Rest...