Crisis communication in the era of Facebook: Where Komen went wrong
Facebook has drastically changed the landscape of modern-day crisis communication. In the past, news about brand-related disasters broke on the airwaves and trickled down through local broadcast affiliates, radio stations and print publications, only arriving at the gossip girls’ lunch table after making its way through the traditional news channels. Today, there’s one medium more Read the Rest...
Dear Internet: You can’t have my money
If you ever happen to observe me in my natural state – sitting at a red light, at my desk, on my couch (these are my natural states) – you’ll probably notice that I’m constantly bobbing my head, tapping my foot or, if you’re truly lucky, singing. It’s because at any point in my day, Read the Rest...
Five comments on David Spark’s communications habits that must end in 2012
Recently, I was casually skimming my Twitter feed on my iPhone while watching the news (or “The Secret Circle”…whatever) and a #PR tweet from one of my DFW digital friends caught my eye. “Thirteen annoying communication habits that must end?” Yes! I couldn’t wait to see how many grievances the writer and I shared! Turns out, Read the Rest...
Hollywood hops on tech bandwagon
Long past its days of being known as just a technology geek-fest showcase, the International Consumer Electronics Show (CES), has gotten, well, really cool. These days, attendees can show up and expect to sift through a slew – about 28 football fields worth – of innovative gadgets and technological advancement for the coming year, and Read the Rest...
FDA guidelines confuse social marketing with digital pamphlet
“Social media experts” are a dime a dozen these days, and as a socially savvy professional, it’s always entertaining to see blog posts, tips and guidelines from the self-proclaimed mavens of social marketing. Unfortunately, I took no pleasure in reading the FDA’s newest regulations on social media usage, which dictates the manner in which pharmaceutical Read the Rest...
Google Finally Secures its Spot in the Social Party…Without Google+
Let’s not pretend Google is a winner in social media. Sure, Google+ is doing alright these days, but remember all those other times it tried to start a social network? Google knows what you’re doing when you’re online, no matter how many times you clear your history. (Don’t worry; Google’s not naming names.) Real-time behavior Read the Rest...
EVERYONE loves “Glee”…except music people
I have a confession. I’m a Gleek. Every Tuesday, I get progressively excited throughout the day to watch Glee and find out what songs will be featured on the week’s episode. It’s disgusting, I know. I even like some of the show tunes. Only some. Anyway, I’ve always been interested in how a show pulls Read the Rest...
New-School Tips for Rockin’ Your Next Presentation
Whether I like it or not, I am a product of what some would label the “new school.” In high school, my fear was that I would get caught texting rather than passing notes. When I was in college, Facebook told my friends and I about the hottest parties and the bitterest breakups. OMG and Read the Rest...
The NEW Dot-com Era
It’s lunchtime, and I’m anxious to try out a new local eatery. In a matter of seconds, I’ve got the restaurant’s website open and their menu up. It’s an action that is old-hat. In fact, most consumers have come to expect that if they enter the name of a business and throw .com behind it, Read the Rest...
The Rise and Fail of Infographics
When I was just a college lad, I took a class called “Information Graphics.” Of course, I didn’t really understand why my school chose such a bland name for the class that everyone got the most excited about – the one where you got to learn Photoshop and InDesign. Then, once I had a few Read the Rest...
FREE Advertising, FREE PR, FREE Graphic Design: Giving You the Business!
That’s correct; your eyes aren’t deceiving you. The headline reads, “FREE Advertising, FREE PR, FREE Graphic Design,” and that’s exactly what we’re offering one promising company with our “Giving You the Business” contest! Because we’re 25. Let me explain. Twenty-five years ago, M/C/C was born on a kitchen table in Dallas. The brain-child of our Read the Rest...
Seven Social Media Myths Debunked
It’s 4:15 p.m. on a dreadfully slow afternoon. Have you updated your Twitter status today? No, really. If you are anything like the 250 million active users on Facebook and 44 million on Twitter – you’ve probably already updated your status several times today. To those that may think, “Why would I waste my time Read the Rest...