Out-of-work guerrillas find solace online
No education in marketing, advertising, PR or design is complete without an extremely obnoxious foray into the world of guerrilla marketing. Whether you had that professor who explicitly required that you create something of a “guerrilla” nature, or you were that overzealous student who would rather Google marketing ideas than party on the weekends, I Read the Rest...
Top Five Ad Organizations to Join in The Dallas Area
After spending four years in college to earn a degree, you graduate and embark on your dream advertising career. Now, what? You’ve heard it a thousand times, “It’s all about networking.” Professional organizations are a great way to make important industry connections or find mentors for those early-on in their advertising career. Since we recently added Read the Rest...
Dear Internet: You can’t have my money
If you ever happen to observe me in my natural state – sitting at a red light, at my desk, on my couch (these are my natural states) – you’ll probably notice that I’m constantly bobbing my head, tapping my foot or, if you’re truly lucky, singing. It’s because at any point in my day, Read the Rest...
Hollywood hops on tech bandwagon
Long past its days of being known as just a technology geek-fest showcase, the International Consumer Electronics Show (CES), has gotten, well, really cool. These days, attendees can show up and expect to sift through a slew – about 28 football fields worth – of innovative gadgets and technological advancement for the coming year, and Read the Rest...
Got an interest in Pinterest?
First it was MySpace, then Facebook and, later, Twitter. In recent years the social media phenomenon has attracted millions of users and thousands of brands. While consumers join to connect with friends, share photos and post content, brands join to engage with fans in real-time, among other things. So it’s no wonder Pinterest is the Read the Rest...
New USPS Delivery Dates Affect Publishers and Therefore Marketers
The sky has been falling slowly for print publishers since the economy crashed in 2008, and those that are still around have worked hard to test new types of distribution, production and format until they found some combination that would keep them afloat. Hit harder than the daily newspaper industry has been the once-burgeoning magazine publishing Read the Rest...
The NEW Dot-com Era
It’s lunchtime, and I’m anxious to try out a new local eatery. In a matter of seconds, I’ve got the restaurant’s website open and their menu up. It’s an action that is old-hat. In fact, most consumers have come to expect that if they enter the name of a business and throw .com behind it, Read the Rest...
To Trend Or Not To Trend? That’s the Advertising Question.
Everybody in the advertising world wants to stay on top of the latest in technology and media. We’re like better-dressed hipsters (some are just regular old hipsters), but we’re into making money. In our own executions, we want to keep up with the other agency, the latest big campaign and the newest interactive style. Even Read the Rest...
FREE Advertising, FREE PR, FREE Graphic Design: Giving You the Business!
That’s correct; your eyes aren’t deceiving you. The headline reads, “FREE Advertising, FREE PR, FREE Graphic Design,” and that’s exactly what we’re offering one promising company with our “Giving You the Business” contest! Because we’re 25. Let me explain. Twenty-five years ago, M/C/C was born on a kitchen table in Dallas. The brain-child of our Read the Rest...
Google Plus Seeks Corporate Friends for ‘Test-Drive’
World’s largest search engine seeks corporate friend who enjoys taking business risks, social networking and long walks on the beach. Sounds like a nice pick-up line, right? Sorry, gentlemen, Google already used it. Following the much-anticipated release of Google Plus, numerous individuals and businesses flocked to the new social media site. However, Google wasn’t fully Read the Rest...
Three Ways to Immediately Improve Your Website
If you are in the business of making websites, you know one thing – nothing is permanent. There is always something that you can do to improve your site, whether it’s generating fresh content to attract new visitors or integrating the latest technical development. But these things take time to create, and there can be Read the Rest...
All the Web’s a billboard…
So Amazon announced this week that it’s going to be selling a version of the Kindle with advertisements built-in. Surprised? Didn’t think so. It’s been a trend for many years now to turn anything and everything into a platform for shameless promotion, begging a more-than-deserved question – “Is there anything in the world we can’t Read the Rest...