Crisis communication in the era of Facebook: Where Komen went wrong
Facebook has drastically changed the landscape of modern-day crisis communication. In the past, news about brand-related disasters broke on the airwaves and trickled down through local broadcast affiliates, radio stations and print publications, only arriving at the gossip girls’ lunch table after making its way through the traditional news channels. Today, there’s one medium more Read the Rest...
Don’t Be a Robot: Creating Engagement Through Personalization in Social Media
Nowadays, everyone has a Facebook profile, most have a Twitter account and some check in on Foursquare. Whether it’s a check-in, a status update or a tweet, social media sharing has become an integral part of our culture. Sharing photos of family soccer games and articles about current events are common occurrences online. But, if Read the Rest...
Got an interest in Pinterest?
First it was MySpace, then Facebook and, later, Twitter. In recent years the social media phenomenon has attracted millions of users and thousands of brands. While consumers join to connect with friends, share photos and post content, brands join to engage with fans in real-time, among other things. So it’s no wonder Pinterest is the Read the Rest...
PRSA Crowdsources 21st Century Definition of Public Relations
The art of public relations is a finely tuned craft—one that can only be described by a handful of words. Literally. In fact, public relations was last formally defined in 1982 by the Public Relations Society of America (PRSA) like so: “public relations helps an organization and its publics adapt mutually to each other.” But Read the Rest...
The NEW Dot-com Era
It’s lunchtime, and I’m anxious to try out a new local eatery. In a matter of seconds, I’ve got the restaurant’s website open and their menu up. It’s an action that is old-hat. In fact, most consumers have come to expect that if they enter the name of a business and throw .com behind it, Read the Rest...
One More Thing…
During what I like to call “blog week” at M/C/C, we toss around blog topics and ideas with one another. I originally thought I’d write about Apple’s PR strategy for the “Let’s talk iPhone” event, but the death of Apple’s co-founder, Steve Jobs, sparked a new idea. An idea about Jobs’ ideas and the mark Read the Rest...
HELP! It’s a crisis!
It’s a flood. It’s a fire. No, wait; it’s the CEO’s affair! Whatever it is, it’s a social media crisis! Unfortunately in today’s world, crisis air out on social media sites. Whether it’s a natural disaster, a stock market dip or an office relationship gone south, fans gossip about corporate dirty laundry on Twitter, Facebook Read the Rest...
Google Plus Seeks Corporate Friends for ‘Test-Drive’
World’s largest search engine seeks corporate friend who enjoys taking business risks, social networking and long walks on the beach. Sounds like a nice pick-up line, right? Sorry, gentlemen, Google already used it. Following the much-anticipated release of Google Plus, numerous individuals and businesses flocked to the new social media site. However, Google wasn’t fully Read the Rest...
Facebook vs. Google+, what’s the difference?
Third time’s a charm, right? Google is hoping it is! Just recently, Google launched Google+ (its third attempt at social networking). The first two, Wave and Buzz, were instant failures because social media users were drinking the Facebook Kool Aid. But, that didn’t stop the billion dollar search engine from breaking into the world of Read the Rest...
A view from the “cloud”: The world post-PC
It’s a race to the finish line for Apple and Amazon. This past month, both companies premiered their new cloud computing software. Amazon, seeking to out-do Apple, promoted Lady Gaga’s new album by offering it for 99 cents if purchased from the cloud. Apple sought to establish its cloud as the Mac Daddy (no pun intended) Read the Rest...
Getting Social with B2B
Historically, B2B businesses have struggled to find their place in the social media world. All the same questions persist – should we create a Facebook page; what’s the value of Twitter for our company; what other tools could we use? First, don’t second guess yourself. If used correctly, social media can be a very valuable Read the Rest...