Out-of-work guerrillas find solace online
No education in marketing, advertising, PR or design is complete without an extremely obnoxious foray into the world of guerrilla marketing. Whether you had that professor who explicitly required that you create something of a “guerrilla” nature, or you were that overzealous student who would rather Google marketing ideas than party on the weekends, I Read the Rest...
Dear Internet: You can’t have my money
If you ever happen to observe me in my natural state – sitting at a red light, at my desk, on my couch (these are my natural states) – you’ll probably notice that I’m constantly bobbing my head, tapping my foot or, if you’re truly lucky, singing. It’s because at any point in my day, Read the Rest...
FDA guidelines confuse social marketing with digital pamphlet
“Social media experts” are a dime a dozen these days, and as a socially savvy professional, it’s always entertaining to see blog posts, tips and guidelines from the self-proclaimed mavens of social marketing. Unfortunately, I took no pleasure in reading the FDA’s newest regulations on social media usage, which dictates the manner in which pharmaceutical Read the Rest...
Google Finally Secures its Spot in the Social Party…Without Google+
Let’s not pretend Google is a winner in social media. Sure, Google+ is doing alright these days, but remember all those other times it tried to start a social network? Google knows what you’re doing when you’re online, no matter how many times you clear your history. (Don’t worry; Google’s not naming names.) Real-time behavior Read the Rest...
EVERYONE loves “Glee”…except music people
I have a confession. I’m a Gleek. Every Tuesday, I get progressively excited throughout the day to watch Glee and find out what songs will be featured on the week’s episode. It’s disgusting, I know. I even like some of the show tunes. Only some. Anyway, I’ve always been interested in how a show pulls Read the Rest...
The Rise and Fail of Infographics
When I was just a college lad, I took a class called “Information Graphics.” Of course, I didn’t really understand why my school chose such a bland name for the class that everyone got the most excited about – the one where you got to learn Photoshop and InDesign. Then, once I had a few Read the Rest...
How to absolutely make sure your site is on the first page of search results … psych!
If you’ve thought about implementing a search engine optimization (SEO) or search engine marketing (SEM) program for a client or business, you’ve probably read countless white papers preaching innumerable strategies that lead to a definite page-one rank. But here’s the thing: Google’s not super-excited about all these reports. In an ideal world, where Google doesn’t Read the Rest...
Are brands commitment-phobic?
A few months back, I found out that I would be heading to BlogHer this August. Now, if you’re unfamiliar with BlogHer, it’s the largest blogging and social media conference in the nation and it exists by and for female bloggers (thus the “Her”). As I disclosed in my pre-show blog, I was a little Read the Rest...
I’m back, dear readers. I made it through BlogHer.
Well, I’m back. I’ve been to BlogHer, and I returned without a scratch on me. No, really. I didn’t even cry. As you may recall from my terrified, pre-BlogHer post a couple of weeks ago, I was a little bit nervous about being the only guy in a sea of 3,000 women. Normally, that sounds Read the Rest...
Farewell, dear readers. I’m going to BlogHer.
So one of the biggest social media events of the year is coming up, and I’ve got a ticket. I’m excited. It’s BlogHer 2011 – 3,000 women who love blogging and are extremely influential when it comes to being brand ambassadors and spreading the word about a product, service or company. Wait, what? What Read the Rest...
How to not blow it on Twitter
Nothing is more deserving of a staff email than being tweeted by a big brand name. After all, isn’t that why we love social media so much (apart from brightly colored backgrounds, ridiculous hashtags and @claytonroot)? It totally makes us feel like brands want to talk to us. Unfortunately, to some of the savviest of Read the Rest...
All the Web’s a billboard…
So Amazon announced this week that it’s going to be selling a version of the Kindle with advertisements built-in. Surprised? Didn’t think so. It’s been a trend for many years now to turn anything and everything into a platform for shameless promotion, begging a more-than-deserved question – “Is there anything in the world we can’t Read the Rest...