Five comments on David Spark’s communications habits that must end in 2012
Recently, I was casually skimming my Twitter feed on my iPhone while watching the news (or “The Secret Circle”…whatever) and a #PR tweet from one of my DFW digital friends caught my eye. “Thirteen annoying communication habits that must end?” Yes! I couldn’t wait to see how many grievances the writer and I shared! Turns out, Read the Rest...
New USPS Delivery Dates Affect Publishers and Therefore Marketers
The sky has been falling slowly for print publishers since the economy crashed in 2008, and those that are still around have worked hard to test new types of distribution, production and format until they found some combination that would keep them afloat. Hit harder than the daily newspaper industry has been the once-burgeoning magazine publishing Read the Rest...
Happy Holidays From M/C/C
Agencies can be like really wacky families, and what do really wacky families do around this time of year? They get together to celebrate the season, of course, starting with Thanksgiving. At M/C/C we have a Thanksgiving potluck tradition with a non-traditional spin. Instead of signing up to bring the usual suspects like cranberry sauce, turkey and Read the Rest...
Big Bank Debit Card Fee Buzz Caused By PR Campaign?
Public Relations is often considered the art of subtlety. It’s not as in-your-face as advertising, and the goal is to get people talking about your message and advocating for your agenda - as opposed to making them aware of your existance or product. So upon first glance, it would seem as if some PR campaign somewhere Read the Rest...
FREE Advertising, FREE PR, FREE Graphic Design: Giving You the Business!
That’s correct; your eyes aren’t deceiving you. The headline reads, “FREE Advertising, FREE PR, FREE Graphic Design,” and that’s exactly what we’re offering one promising company with our “Giving You the Business” contest! Because we’re 25. Let me explain. Twenty-five years ago, M/C/C was born on a kitchen table in Dallas. The brain-child of our Read the Rest...
Tips For Time Management From a Traveler
I’ve spent the first half of this year doing more traveling on behalf of M/C/C than I’ve done over the last few years (post college and post existence of spring breaks) in my personal free time. Fortunately for me, I love to travel and I love the field of study that I chose to make Read the Rest...
Top Seven Things To Keep In Your Zombie Press Release
There’s a certain faction of digital public relations and PR 2.0 prophets who’ve been predicting the death of the traditional press release since the dawn of the Internet. More than 20 years later, the press release still exists – just in a variety of different forms. I like to think of it as the zombie we’re Read the Rest...
Travelogue of a PR Girl – How to Hispanicize in Hollywood and Meet a Prince
If you want to get discovered in Hollywood, dye your hair red and attend a conference dedicated to meaningfully marketing to the growing Hispanic population in the U.S. held at the Renaissance Hollywood Hotel. Maybe not discovered and instantly cast in a starring role per se, but I did find this method very effective (no Read the Rest...