Twitter clients have been growing in popularity are users of the social medium look for more ways to aggregate all of the tool’s feature sets, such as real-time search, conversation monitoring and actual dialogue participating. Desktop and mobile applications TweetDeck and Seesmic http://twitter.com/seesmic have risen to the top, but at the end of January the latter launched a new product with the potential overtake TweetDeck’s market share and finally shove Twitter into mass-market popularity – which would mean a greater opportunity to get your company’s message into a significantly larger and more targeted number of eyeballs at very little cost. Eyeballs being the operative term here.Seesmic Look is exactly what the name describes: a revolutionary Adobe Air platform (optimized for Windows 7) that enables a user to see what people are saying about a certain topic in a visually stimulating way and in real-time. Essentially, it’s a way to “watch” the conversation.
Why does this matter to you? Well, while Twitter demonstrated impressive growth in 2009 and continues to show a lot of potential for future hybrid-marketing applications, the majority of current users are companies, journalists and publications. This is still great for your media relations program, but if Twitter could see that kind of growth rate amongst the general population – think of what that could mean for your business in terms of sales lead generation and turn-around in addition to customer retention efforts.
It’s not everyday that a tech-centric blog has a good excuse to write about Real Housewives of Orange County star Gretchen Rossi http://twitter.com/gretchentv, but tax season has given us a special opportunity. Without further ado, check out Seesmic Look in action yourself in the following Turbotax commercial.
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