M/C/C Blog

Technique: "I'm Sooooooo Offended
By Greg Hansen

You just launched a new ad or ad campaign and you got a complaint from someone who was offended or didn't like your ad. So what do you do?
First thing, realize this. The old saying is true in advertising - you can't please all of the people all of the time. And I ask you once again, what would you rather do, bore 95 percent of your audience, or offend 5 percent? "

M/C/C: "Turning Employees Into Ambassadors
By Jim Terry

Every day, business professionals are faced with a myriad of challenges and action items - from filling the sales pipeline to operational issues, financial reviews and everything in between. It's not surprising that in the midst of such a frenzied pace, executives lose sight of communicating with their most important audience - their employees. It is incumbent on marketing professionals responsible for this function to make employee communications a high priority and create a disciplined, consistent, ongoing program."

Technique: ""I Don't Care If You Don't Like Orange"
By Hillary Boulden

Creative projects are just plain fun. Fun for creatives. Fun for the client. But because they are fun, everyone wants to be involved. When this happens, fun can turn to frustration in a split-second. Here's some important advice that will help make the creative process a success."