Technique: "I'm Sooooooo Offended
By Greg Hansen
You just launched a new ad or ad campaign and you got a complaint from someone who was offended or didn't like your ad. So what do you do?
First thing, realize this. The old saying is true in advertising - you can't please all of the people all of the time. And I ask you once again, what would you rather do, bore 95 percent of your audience, or offend 5 percent? "
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