Technique: "First Y2K, Now This
By Michelle Owens
Well, John Kerry has finally chosen a running mate, The Olympic torch is getting closer to Athens and McDonald's(R) is gearing up to sell another 6.4 gazillion Big Macs(R). So what do any of these have to do with the price of rice in China, you might ask? The "quadrennial effect" is what. "Huh," you say? My sentiments, exactly. I initially thought this was a cheap marketing ploy to sell more ads, but it turns out to be a full-blown, legitimate phenomenon. "
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