Pioneering certain technology areas may be a company’s mission, but only through partnering with other pioneers can it succeed and move forward. Skype started in 2003 and it seems businesses, especially in North America, are oblivious to its existence. As communication technology develops, the software offers effective and cost-efficient solutions to problems the industry encounters.
The beauty of Skype’s software is that it works through your existing Internet connection and allows communication with any Internet-connected computer also running Skype. And the best part? The download and computer-to-computer calls are free. Now if you want to call landlines and mobile devices through Skype, there’s a fee administered as-you-go or through a monthly subscription, but with Skype, the majority of users rely on the free communication.
The software became popular as a “share the love” network in Europe. With people moving and living abroad, it helped families and friends keep in touch by chatting, talking for free and later video-calling. Today, it accounts for 8 percent of global international calling minutes. In Q3 2009, free Skype-to-Skype calls accumulated 27.7 billion minutes, with one-third of these being video calls. So how do you get started?