Dear Internet: You can’t have my money
If you ever happen to observe me in my natural state – sitting at a red light, at my desk, on my couch (these are Read the Rest...
Dear Internet: You can’t have my money
If you ever happen to observe me in my natural state – sitting at a red light, at my desk, on my couch (these are my natural states) – you’ll probably notice that I’m constantly bobbing my head, tapping my foot or, if you’re truly lucky, singing. It’s because at any point in my day, Read the Rest...
Hollywood hops on tech bandwagon
Long past its days of being known as just a technology geek-fest showcase, the International Consumer Electronics Show (CES), has gotten, well, really cool. These days, attendees can show up and expect to sift through a slew – about 28 football fields worth – of innovative gadgets and technological advancement for the coming year, and Read the Rest...
Got an interest in Pinterest?
First it was MySpace, then Facebook and, later, Twitter. In recent years the social media phenomenon has attracted millions of users and thousands of brands. While consumers join to connect with friends, share photos and post content, brands join to engage with fans in real-time, among other things. So it’s no wonder Pinterest is the Read the Rest...
FDA guidelines confuse social marketing with digital pamphlet
“Social media experts” are a dime a dozen these days, and as a socially savvy professional, it’s always entertaining to see blog posts, tips and guidelines from the self-proclaimed mavens of social marketing. Unfortunately, I took no pleasure in reading the FDA’s newest regulations on social media usage, which dictates the manner in which pharmaceutical Read the Rest...
New USPS Delivery Dates Affect Publishers and Therefore Marketers
The sky has been falling slowly for print publishers since the economy crashed in 2008, and those that are still around have worked hard to test new types of distribution, production and format until they found some combination that would keep them afloat. Hit harder than the daily newspaper industry has been the once-burgeoning magazine publishing Read the Rest...
Happy Holidays From M/C/C
Agencies can be like really wacky families, and what do really wacky families do around this time of year? They get together to celebrate the season, of course, starting with Thanksgiving. At M/C/C we have a Thanksgiving potluck tradition with a non-traditional spin. Instead of signing up to bring the usual suspects like cranberry sauce, turkey and Read the Rest...
PRSA Crowdsources 21st Century Definition of Public Relations
The art of public relations is a finely tuned craft—one that can only be described by a handful of words. Literally. In fact, public relations was last formally defined in 1982 by the Public Relations Society of America (PRSA) like so: “public relations helps an organization and its publics adapt mutually to each other.” But Read the Rest...
An Open Letter To Twitter Spammers
Dear Twitter Follower, From the slew of sketchy direct messages I have received from you in my inbox about the hottest new diet or latest iPad giveaway, followed by your, “I’m sorry for that, guys. It wasn’t me who sent that!” post, it seems that your account has been hacked…again. Geez. I really hate when Read the Rest...
Google Finally Secures its Spot in the Social Party…Without Google+
Let’s not pretend Google is a winner in social media. Sure, Google+ is doing alright these days, but remember all those other times it tried to start a social network? Google knows what you’re doing when you’re online, no matter how many times you clear your history. (Don’t worry; Google’s not naming names.) Real-time behavior Read the Rest...
Extreme Makeover: M/C/C Edition
If you haven’t been to visit us at M/C/C recently, you might not have known – we’re getting a makeover. Since the beginning of the month, there have been some major, cool changes happening around the M/C/C office. From a spiffy new kitchen to freshly painted walls, the new design of our office is coming Read the Rest...
EVERYONE loves “Glee”…except music people
I have a confession. I’m a Gleek. Every Tuesday, I get progressively excited throughout the day to watch Glee and find out what songs will be featured on the week’s episode. It’s disgusting, I know. I even like some of the show tunes. Only some. Anyway, I’ve always been interested in how a show pulls Read the Rest...
New-School Tips for Rockin’ Your Next Presentation
Whether I like it or not, I am a product of what some would label the “new school.” In high school, my fear was that I would get caught texting rather than passing notes. When I was in college, Facebook told my friends and I about the hottest parties and the bitterest breakups. OMG and Read the Rest...